How Deals and Coupons Shapes Your Buying Decision
Nobody in this world would like to pay full price for any product and services when they have the option to buy the same particular product/service at much less. It’s a human tendency to look and ask for some extra benefits and deals and discounts while buying, so he/she could save some chunk of money in their pocket.
If I talk about my personal experience, I have seen that more than 50% of shoppers around me really wait for the discount season or for celebrations like Christmas, Eid, Halloween, and many other festivals. Else, they shop when they get some exclusive coupons or promos from the Merchant.
Until 6 months back, I used to buy everything at any time of the year, most of the time at full price. I seriously never understand the power of saving, while buying groceries, electronics, mobile phones, perfumes, and other necessary items. But, things have really changed for me from the past 6 months, as one of my close friends told me about Mabruqq.com, which is a Middle East coupon and deals provider. They have a specialty in shopping, fashion, and travel. I am really happy for the last 6 months because I am always saving around 15-20% on every shopping cart with Mabruqq.com. The last weekend, just out of curiosity I thought to calculate my online shopping bills from past 6 months, and wow, I was just shocked that I bought utilities worth AED 14000 in last 6 months, which is around AED 6000 less from normal online shopping day when I was shopping online at full price.
After that day, I got to understand why people are crazy about good deals, offers, and exclusive coupons, and then I understand the reason for getting influence from deals and coupons.
This is not a true statement that shoppers only get influenced by deals and coupons, but they also have an existing will to buy that product, or they must be seeing future benefits from a particular product. Consumers are always looking for the best value from sellers, and they also do research for that.
Everyone is aware of the largest online shopping platform Amazon.com, which has also taken over one of the most famous online shopping platforms Souq.com, which is now Amazon.ae, and Amazon.sa. This is also true that the online market is very competitive and tough these days. There is much research done by large marketing agencies, which shows that deals, coupons, and offers have a substantial influence on customer engagement, acquisition, and brand loyalty, especially on millennials.
As I have already mentioned, providing deals, coupons are a very old and successful practice done by retailers and e-commerce platforms, and it should not surprise anyone. Besides helping in temping customers, coupons and offers play a very vital role that what consumer picks.
This is something very true that when these days someone thinks to buy a particular product, there are a lot of chances that he/she will search for the phrase “my favorite product coupon code” or something like this. I hope many who are reading it, have already related this to themselves. Well, because this is very much true.
One of the biggest agenda which comes across is that sometimes it takes a bit longer to search for coupons and deals, but here Mabruqq.com got me covered in the Middle East area. A lovely website with a friendly user interface. One who is living in the Middle Eastern area could easily check 100% authentic coupons and deals on this website. Also, if you don’t find and have a query, they are backed with WhatsApp, and give you super-fast assistance.
Several studies have shown that offers are one of the top factors to decide what to buy. Sometimes even brand loyal buy another brand product, just because of a great offer.
Today customers should feel that they have spent their money in the smartest possible way, and to do that they try to find the most worthy deals for the right product. So, to grow in the market in high competition, these huge online marketplaces have to push the right product to the right demographic with optimum discounts and offers.
