How is Huda Kuttan Changing Beauty Game in the Middle East: 5 Things To Know About Huda Beauty
Huda Beauty is owned by Huda Kuttan, a woman who has been awarded as the “ Top 3 Beauty Influencers By Forbes ”. This million dollar beauty brand started as a beauty blog giving beauty advices and DIY tips to makeup lovers all across the internet. After a while, things shaped up for Huda Beauty and it became popular among all social media platform where people appreciated them for sharing beauty tips and makeup tutorials.
2013 was the big break for Huda Beauty when founder Huda Kuttan announced the launch of the online cosmetic line, Huda Beauty. Such was the influence of Huda Beauty that it become a beauty empire all across the world in no time. Huda Beauty now sells over 140 products under skincare, makeup, haircare and body wellness categories.
Kardashians With The Famous Huda Beauty Eyelashes
Huda Beauty filled the Gap that was long due among the beauty enthusiasts and makeup lovers. It’s iconic false eyelashes came into existence when Huda Kuttan herself couldn’t find it anywhere online or at any popular beauty brand outlet. Adding to its responsiveness, when Kardashian sisters wore it back in 2011, it became a huge sensation among the Americans and their followers as well. Suddenly, Huda Beauty became a talk of the town.
A Brand That Educates
Huda Beauty does an exceptional brand at educating their consumers. A brand that tells consumers the benefits of using their products, what to purchase, how to do makeup, and much more. Through blogs and youtube makeup tutorials, they tell you their personal preferred beauty products and what you can purchase from other brands as well. Huda has perfectly used “Do not market to your customers, Educate them instead”.
Instgramming Their Way To The Top
Huda Beauty is the fastest growing beauty label in the world. This gilt-edged brand has seen some remarkable progress in the recent years with its Youtube subscribers reach about to touch the 4 million figure in 2020. With a knack of breaking the records, Huda Beauty instagrammed their way to the top and is the most followed beauty brand on Instagram beauty category. The number count shows a whopping 41.8 million and there’s no looking back.
Fact- She’s the Highest Paid Beauty Influencer on Instagram.
Appreciating Other Beauty Products
Their makeup tutorials and skincare routines is not a way to market their products. With the help of their Channel, they tell you what suits your skin, how to look best with minimal usage of beauty products and most importantly talk about the products that are organic, skin-friendly and sustainable. They educate consumers with best products available in the market even if it isn’t a Huda Beauty product.
Being The Biggest & Giving Power To young Individuals
Huda Kattan is a straight talker and her ideas reflect exactly like her words. In an interview she said “We don’t just want to be a big brand, we want to be the Biggest Brand” and rightly so, she has done a great job of keeping her word and making Huda Beauty a billion dollar empire. Her innovation of Liquid Matte Lipstick and colors cosmetics proved to be a game changer. Huda Kattan weighs on giving opportunities to the youngsters who are looking to bring a change in the beauty industry and likes to invest in small potential start-ups. If you are someone with a genuine, unique selling idea, then Huda Kattan might put you up on the map.